Sony Computer Entertainment America today introduced a new, more dynamic look and faster, more fluid navigation to PLAYSTATION Store for PLAYSTATION 3 (PS3). As part of the revamp, PLAYSTATION Store, previously a Web-based storefront, now lives natively as an application on the PS3 system, dramatically improving navigation speed. PS3 users can now more quickly and seamlessly shop, purchase and download PLAYSTATION Network games, demos, game videos, Blu-ray Disc (BD) movie trailers and other game-related content for PS3 system.

The revamped PLAYSTATION Store is available to users after they update their PS3 with the latest system software (Ver. 2.30), released today. It features twice as many primary shopping categories, making browsing through content quick and simple. These categories include "New Releases", "Downloadable Games", "View All By Title", "Add-Ons", "Demos", "Videos", "Themes & Wallpapers", and "Featured Items". Other improvements include a new "Preview" feature that enables customers to stream trailers and view screenshots of PLAYSTATION Network games before they buy, and the addition of a "shopping bag" icon next to purchased items to assist customers in tracking their purchases.

"From day one, we have stayed committed to growing and enhancing PLAYSTATION Store, and today we are pleased to deliver what our customers have been asking for -- a more streamlined storefront that makes it easier and faster to find what they want," said Susan Panico, senior director, PLAYSTATION Network, SCEA. "From the highly anticipated Gran Turismo 5