Blizzard has sent word that their Cenarion Hatchling charity project for the ongoing earthquake and tsunami relief efforts in Japan has gone over like orcbusters. Ha! See what I did there? No? Ga-nevermind. As of July 31, World of Warcraft players have purchased over $1.9 million worth of Cenarion Hatchlings through a special program in which Blizzard donated 100% of the proceeds to charity.
Official Site: US.Battle.net – World of Warcraft Blog